Mobile marketing is the current form of mass marketing. We all know that your bottom line matters, and in an economy that is more competitive than ever, you really need to keep up with what technological advancements have to offer. Take some time to learn more about how you can leverage mobile marketing by reviewing the guidelines below.
Mobile marketing is one of the most personal ways you can connect with your customers. This is important to understand because you can tailor content directly to the customers you want to target. It is a marketing method that actually participates in the way people live their lives.
Take advantage of everything a cell phone has to offer. Innovation in mobile marketing is happening extremely fast, and much of it is being driven by rapid innovation in mobile hardware. Look at what the new devices have to offer and incorporate their new capabilities into your mobile marketing methods. Just in the last 2 years, brand-new hardware innovations impacting mobile marketing have consisted of front-facing video cameras, location tracking, and high-definition video recording.
When you decide to embark on a mobile marketing project, look at what the competition is doing, but don’t play the leader. You have no idea what their results are if they have a blog or Twitter account, so don’t just get one because they have one, you could very well be following them down the road to disaster.
Don’t text your customers too early in the morning or too late at night. As much as a customer may like your service or product, and as exciting as the promotion may be, they most likely won’t be happy to receive a text message late at night or in the morning.
Use a platform that allows you to personalize your messages using tokens. Personalizing something is always a great thing. You can include the recipient’s name in each message, which makes it more likely that they will want to read it. Just remember the 160 character limit when using tokens in email format.
Know your working hours. You don’t want to write to your customers while they are sleeping or eating dinner. Try not to bother them on holidays or Sundays unless it’s important. Your customer doesn’t always want to deal with your texts, so make sure you only text at convenient times.
Know exactly what you want to offer your customers before you start. Mobile marketing includes everything from simple text messages to instant mobile discount coupons. If you plan ahead of time what you want to offer your customers, the actual execution can be much easier than if you were indecisive in the long run.
Compared to online projects that consist of social media network pages, home pages, and email lists, many businesses overlook actively promoting and developing their mobile marketing platforms. The mobile marketing element needs to be given the same importance and weight as other methods. After all, users almost always have their phones within reach. Computer systems? Not very often.
Marketing can always be improved. Plus, you need to keep an eye on the competition! Use the advertising tips presented here to gain a competitive advantage in your market.