Imagine this … a marketer is able to target customers who have just walked by as if you had actually handed a consumer a flyer. This eliminates the need for labor, paper and ink to disseminate information. It provides the marketer with quick results in terms of audience response to their offer. Mobile marketing helps save resources and is easier to manage. It provides simple and direct information as it eliminates unnecessary marketing clutter. It can also be used to spread an offer virally. At the same time, it allows consumers to further spread the word via microblogging sites like Twitter. Simple, right?
You’re missing out on a lot if you haven’t integrated mobile marketing into your marketing mix. As a small business, it’s important to use some leverage. This is what will make or break your success in the service industry. Mobile marketing is a great way to connect with consumers. It takes advantage of the opportunity to personally engage with your brand name. The use of mobile innovation has caught the attention of some of the biggest brand names. They are using mobile marketing because they recognize the potential. This article will list the leading concepts that are being used to stay on top of mobile marketing.
There are numerous forms of mobile marketing based on the platform, and each of them is carefully explained below. However, as a brief introduction, there are types that are used by the world’s leading brand names. There is marketing via a short messaging system. A marketer would send a pitch using a text to a list of phone numbers that have signed up. A more sophisticated version of this is marketing via multimedia messaging, where images and sound are added to the messages. A perfect strategy for mobile inbound marketing is the use of push messages. Modern smartphones are capable of handling push notifications from online marketers. A free downloaded app can be a vessel through which online marketers can serve ads. Apps can download notifications and present them as ads. This is often the case with apps that are downloaded for free to cover the cost of further development.
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Mobile Web
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It is argued that the development of mobile browsers will eventually define mobile marketing in the future. Google has even developed a mobile version of its search engine. Traditional websites take a long time to load on mobile devices. A mobile version of the website consumes little bandwidth and eliminates long waiting times. This allows the user to get to the details faster than usual. The faster you can respond to a customer, the more likely they are to stay with you and buy the product. It’s best to have a link to your mobile website on your outdoor advertising so people can check out your offer while they wait for the next train.
Mobile Email Marketing
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More and more people are accessing their emails through their mobile devices. Some of the brands that have stuck to the decades-old method of email marketing are Amazon, King Arthur Flour, Air New Zealand, Betty Crocker, to name a few. Email marketing allows them to send targeted messages to their customers’ inboxes. Make sure it is easy for consumers to unsubscribe from the mailing list. This will increase your popularity as a responsible email marketer and prevent you from being labeled as a spammer.
Short Message System
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This is the most common form of mobile marketing, also called text. It covers all mobile platforms. Regardless of the device, many mobile devices are capable of receiving text messages. Reese Peanut Butter Cups used SMS during March Madness season to get college basketball fans to participate in their promotion. Fans could win tickets to the 2013 NCAA men’s basketball finals. Another big brand name that has used SMS is Macy’s. Macy’s uses SMS to improve customer engagement. Macy’s has a list of customers who are notified of special offers and sales via SMS.
Multimedia Messaging System
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Known as MMS, it integrates pictures, videos and audio into messages sent to older cell phones. A well-known brand name used MMS to achieve a high conversion rate. High-end automaker BMW used MMS to customize messages to its customers and restore relationships.
Mobile Apps
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Applications downloaded for a specific operating system are another way to do mobile marketing. Starbucks uses an application that allows a customer to find the nearest store in their location. In some stores that use chips in certain phones, the app can let you pay for your purchases. This is done using the credit card data contained in the app.
The reason some brands use mobile marketing is to track customer loyalty and build a stronger bond. If done right, mobile marketing will give your customers a different understanding of your brand and ultimately increase sales.
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